27 July 2020

Ideas to Action
Conference 2020

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Countdown to Event

Ideas to Action Conference 2020

Ideas to Action is a platform for young people that empowers them to make informed career choices through access to key players in the digital industry. With the right insights and the latest information from professionals at the top of their game, they can work out which career will be the most fulfilling for them.

The Ideas to Action Conference is where we make this happen. Our influential speakers give bespoke, interactive sessions, talking about today’s hot topics and the pivotal life experiences that have led them to where they are today.


Online Zoom.
A link will be emailed to you upon registration.


Monday to Thursday
27th - 30th July 2020

Speakers View Our Exciting Line up for 2020

ScheduleSelect and Subscribe Across the Week

Pick the webinar of your choice and a Zoom link will be emailed to you. Don’t forget to register for the first session – it'll give you insights into what's happening across the week and let you know about all the exclusive giveaways that you won't want to miss out on.

If you can’t find a subject you're interested in don’t worry, we have more sessions coming up. Simply contact us on hello@ideastoaction.io for more information.

Programme Launch 2.00 PM - 2.30 PM 30 mins

Introduction to Ideas to Action

by Jonathan Brown & Saba Mahmood

The founders of Ideas to Action will be sharing the agenda for the week, and talking about the exciting giveaways that are happening at the end of each session – from internships and one-on-one coaching sessions to references and invaluable insights. It's not one to miss.

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Panel Discussion 2.45 PM - 3.35 PM 50 Min

Women in Industry

by Sabine Telesford, Lucy Babani, Saba Mahmood, Jonathan Brown, Fiorenza Plinio

A panel discussion celebrating the many areas within digital where women are making an impact!

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Journalism in the Digital World

by Adrian Kajumba

Come and hear Adrian talk about how digital and journalism meet to create the most relevant and in-the-moment stories. He'll also let you in on how to ask the perfect question – an invaluable skill that can elevate any piece of journalism, reach the right answer to a problem, or make you stand out at a job interview.

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Digital Analytics Day 12.00 PM - 1.00 PM 1 hour

Digital Analytics at Vodafone

by Sofia Taveira De Sousa

Data is power. It's what directs leaders in making their big decisions. Find out how one of the UK's leading Telecom companies uses data to stay ahead of the game.

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Digital Analytics Day 2.00 PM - 3.00 PM 1 hour

Digital Trading at Ralph Lauren

by Samuel Bonsu

Ralph Lauren is a fashion powerhouse. Here you'll discover how it's using digital analytics to hold onto its position at the top to drive traffic during the covid period and beyond.

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Digital Analytics Day 3.30 PM - 4.30 PM 1 hour

Data in a Digital World

by Lucy Babani

It's data that brings brands to life. Tune in to Lucy's talk to find out the inside track on what the valuable data trends are for the rest of 2020.

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Power of Perseverance

by Jonathan Brown, John Coker (Guest speaker)

Ideas to Action founder, Jonathan Brown, takes us through his talk 'The Power of Perseverance' about how persistence can pay off, and why you should keep going no matter how many bad hands you're dealt in life!

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Personal Branding 2.00 PM - 3.00 PM 1 hour

Personal Branding - How LinkedIn Will Help Your Career

by Lara Julio

This one's for everyone who's interested in a career, full stop. Lara's talk reveals how to unlock the power of personal branding, so that each person can build their network, as well as reaching their personal and professional goals, via LinkedIn.

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Panel session and Q&A
3.15 PM - 4.15 PM 1 hour

Life of an Entrepreneur

by Jonathan Brown (Moderator), Saba Mahmood, Leyla Mustafa, Nicholas Dex & Vine Mwense

Thinking about starting a business? Join our panel discussion with Q&A exploring having your own business. It's your opportunity to chat to different entrepreneurs, from fashion, sport, marketing and film, who'll be sharing their wins and losses on their journey to success.

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Wellness - Meditation 12.00 PM - 1.00 PM 1 hour

How to Zen

by Tracy Freeman

A life-changing opportunity to learn how to manage anxiety, stress and low mood. Tracey is all about bringing awareness to mental health and empowering people to thrive within the challenges of life.

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Wellness - Meditation 3.00 PM - 4.00 PM 1 hour

Ace Your Inner Game

by Palma Michel

We have control over only three things in our life—the thoughts we engage with, the images we visualise, and the actions we take. How we use these three things determines everything we experience. This science-based workshop looks at how you can ace your inner game to thrive at your outer game.

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Partners & Sponsors

UK Youth

UK Youth is a leading national charity that exists to ensure all young people aged 9-25 are equipped to thrive and empowered to contribute at every stage of their lives.

Visit Website
Serious About Youth

Serious About Youth is a London-based social enterprise set up in 2010 that strives to make a real difference to the lives of young people, particularly those from BAME and disadvantaged backgrounds, through ‘life skill’ programmes.

Learn More
The People

The People is a next-gen marketing consultancy powered by a community of 150+ young creators. Our mission is to unleash the creative potential of young people.

Visit Website
On-Demand Lab

Looking to launch the next Deliveroo, Uber or Just-Eat? We can help! At On-Demand Lab (ODL) we help our customers launch bespoke digital on-demand solutions quickly & affordably.

Visit Website
Digital Republic

Digital Republic are a major recruitment player who operate in the digital sector, they specialize in analytics, programmatic, cloud, data science and optimisation. We cover the UK, Germany and the US providing perm and contract contingency and retained services.

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Jonathan Lewis Designs

A London based Graphic designer with over 20 years of experience, with a strong commercial design background. This includes advertising, product launch and media campaigns for brands and companies, including Google, H.R. Owen, Jaguar Land Rover.

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Career Accelerator

Career Accelerator is an education organisation supporting 14-17 year old students from diverse backgrounds to prepare for careers in the digital sector through employer support led by top tech firms.

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Sensation Animation

We're a team of Noida based animators that love working on, well, animations. So if you need an animation for your website, product or service, get in touch and we'll be happy to help.

Visit Website

A Few WordsFrom Our Founders


“There is a problem within the higher education sector in that many educators are not actively practicing the subject in most cases. This is a problem; students are not being exposed to the industry until they are in the job.”

Jonathan Brown
Founder, Ideas to Action
Martech Consultant

“We came to realise that we're extremely fortunate to have worked for some of the biggest names in digital advertising, giving us a global network that spans a wide range of influential contacts. Just like our speakers, we want to share our insights and knowledge with those on the outside trying to get in, so they can understand what it’s really like to work within the industry.”

Saba Mahmood
Co-Founder, Ideas to Action
Head of Digital Delivery / Project & Programme
Management Consultant

Contact UsWe'd love to hear from you

Please get in touch with your questions or comments and we will get back to you when we can.
 You can email us at hello@ideastoactions.io.